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Dryel is a Procter & Gamble product that allows consumers to dry-clean their clothes in a dryer.Before launching the product,P&G researchers visited consumers' homes and watched as people sorted laundry,creating piles of darks,whites,delicates,and items that would go to the dry cleaner because the people were unsure how to clean them.This was an example of _____ research.
Fred Fiedler
A psychologist who developed the contingency theory of leadership, suggesting that the effectiveness of a leader is dependent on both their personal style of leadership and the situation they are in.
Contingency Theory
A management theory suggesting that there is no one best way to organize a corporation, to lead a company, or to make decisions; instead, the optimal course of action is contingent upon the internal and external situation.
Behavioural Styles
Patterns of behavior and interaction that characterize an individual's approach to communication, decision-making, and problem-solving.
Hersey-Blanchard
A situational leadership model that suggests the need to adjust leadership styles based on the maturity level of followers.
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