There Are Five Categories of Adopters Participating in the Diffusion

question 140

Essay

There are five categories of adopters participating in the diffusion process.Name and briefly describe each of these five categories in the correct order from first adopter to last adopter.

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Definitions:

Institutional Advertising

Advertising aimed at creating a positive image of an organization or company as a whole, rather than promoting individual products or services.

Goodwill

The intangible asset represented by a business's value that exceeds its tangible assets, often arising from brand reputation, customer relations, or patents.

Concepts

Fundamental ideas or general notions that form the foundation of thinking, understanding, or creating in various domains.

Public Issue

The offering of shares by a company to the public in order to raise capital.