Any Time a Sample Is Used in Marketing Research,there Will

question 100

Essay

Any time a sample is used in marketing research,there will be two major types of errors,measurement error and sampling error.Briefly describe these two sources of error.Then name and define one other possible source of error.

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Definitions:

Psychophysiology

The branch of psychology that studies the relationship between physiological processes and behavior.

Stress Response

The physical, mental, and emotional reactions or adjustments made as a response to perceived threats or challenges.

Type B Behavior

A behavior pattern characterized by a lower level of stress, patience, and a more relaxed, easy-going manner in contrast to Type A behavior.

Competitive

Characterized by or involving competition; striving to gain or win something by defeating or establishing superiority over others.