What Kind of Data Can Marriott Gather by the Users

question 4

Multiple Choice

What kind of data can Marriott gather by the users of its Blackberry and iPhone booking apps?

• A)secondary
• B)computer-assisted self-interviewing
• C)survey results
• D)primary
• E)behavioral targeting

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Definitions:

Touch Screen

A display screen that detects and responds to touch inputs, allowing users to interact directly with what is displayed.

Gesture

A motion of the body or limbs that expresses or emphasizes an idea, sentiment, or attitude.

Touch Screen

A display device that allows the user to interact with a computer by touching areas on the screen.

Stretching

A physical activity involving elongating the muscles to increase flexibility and reduce muscle tension.