When Procter & Gamble (P&G)introduced Liquid Tide to a New

question 165

Multiple Choice

When Procter & Gamble (P&G) introduced Liquid Tide to a new segment,consumers in the traditional powdered detergent segment switched to the liquid product.Rather than real sales growth,P&G simply experienced the shifting of existing customers to a new product.This exemplifies a drawback of multisegment targeting strategy called:

• A) demarketing
• B) selective perception
• C) undifferentiation
• D) cannibalization
• E) market repositioning