Campbell's Most People Recognize Campbell's as a Brand of Soup,but Campbell's

question 169

Multiple Choice

Campbell's
Most people recognize Campbell's as a brand of soup,but Campbell's also manufactures Pace Picante Sauce,Pepperidge Farms products,Prego Sauce,Swanson Broth,and V8 juice.Campbell's International division offers more than 20 brands of soups,sauces,beverages,and baked snacks in the Asia Pacific region,Greater Europe and Latin America.Products such as Arnott's biscuits and crackers and Bià Band soups are well known overseas.Campbell's products are sold in more than 120 countries.
-Refer to Campbell's.Of the following what is probably Campbell's biggest labeling concern in its international markets?

• A) printing accurate warranties on each label
• B) correctly affixing the UPC code on each label
• C) eliminating any persuasive labeling as such labels are not effective on the international market
• D) making sure the labels are aesthetically pleasing
• E) translating ingredient,promotional,and instructional information

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