Heinz Is Expected to Introduce More Than 400 New Products

question 56

Multiple Choice

Heinz is expected to introduce more than 400 new products in the next two years.One of the products is a spicier ketchup aimed at the baby boomer market.The spicier ketchup would be considered what type of new product?

• A) Discontinuous innovation
• B) New to market
• C) New product line
• D) Lower priced
• E) Addition to existing product line

---

Definitions:

Hostile Work Environment

A workplace where harassment or discriminatory practices make it difficult for an employee to work.

Sexual Harassment

Unwanted or unwelcome behavior of a sexual nature that creates an intimidating, hostile, or offensive environment.

Title VII

A portion of the Civil Rights Act of 1964 that prohibits employment discrimination based on race, color, religion, sex, and national origin.

Civil Rights Act

Landmark legislation in various countries aimed at preventing discrimination based on race, color, religion, sex, or national origin.