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Which Category of Adopters Adopt a New Product Because Most

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Which category of adopters adopt a new product because most of their friends have already adopted it?


Definitions:

Variable Cost

Costs that change in proportion to the level of goods or services produced by a business.

Total Cost

The overall expense incurred in the production of goods or services, including both fixed and variable costs.

Average Variable Cost

It is calculated by dividing total variable costs by the total output produced, representing the variable cost per unit of output.

Variable Cost

Costs that change with the level of production or business activity, such as materials and labor.

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