Apple Recently Introduced a Newly Designed IPod Nano with Multi-Touch

question 40

Multiple Choice

Apple recently introduced a newly designed iPod nano with Multi-Touch capability,a built-in FM radio,and mix-making Genius.Since it was not trying to reach a new target market,Apple was using which new product strategy?

• A) Improvement or revision of existing product
• B) Addition to existing product line
• C) Discontinuous innovation
• D) Repositioned product
• E) New product line

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Definitions:

Replication

Repeating the essence of a research study, usually with different participants in different situations, to see whether the basic finding extends to other participants and circumstances.

Representative

Serving as a typical or characteristic example of a group, concept, or category.

Random Sample

A sample that fairly represents a population because each member has an equal chance of inclusion.

Behaviors Or Attitudes

Observable actions or mental positions held by individuals towards objects, people, or concepts.