The MOST Important Factor in Successful New-Product Introduction Is

question 132

Multiple Choice

The MOST important factor in successful new-product introduction is:

• A) a good match between the product and market needs.
• B) strong company leadership.
• C) an obsession with quantity rather than quality
• D) project-based team approach to new-product development.
• E) history of carefully listening to customers.

---

Definitions:

Mammary Glands

Specialized organs in mammals that produce milk to nourish newborn offspring.

Four Chambered Heart

A type of heart structure found in mammals and birds, consisting of two atria and two ventricles, facilitating separate circulation of oxygenated and deoxygenated blood.

Vertebrates

Animals with a backbone or spinal column, including mammals, birds, reptiles, amphibians, and certain fish.

Primate Lineage

The evolutionary path and family tree of the primate order, which includes humans, monkeys, and apes.