In the Adopter Categories,the Final 16 Percent to Adopt Are

question 52

Multiple Choice

In the adopter categories,the final 16 percent to adopt are similar to innovators in that they do not rely on the norms of the group but are independent because they are bound to tradition.They tend to have the lowest socioeconomic status,are suspicious of new products,and are alienated from a rapidly advancing society.They are called:

• A) generics.
• B) late majority.
• C) decliners.
• D) laggards.
• E) luddites.

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Definitions:

Price Per Unit

Price per unit describes the cost of a single unit of product or service, providing a basis for evaluating and comparing the value of similar items.

Full Cost

The comprehensive total of all costs associated with producing a product or delivering a service, including direct, indirect, fixed, and variable costs.

Cost-Plus Pricing

A pricing strategy where the selling price is determined by adding a specific markup to a product's cost price to ensure a profit margin is achieved.

Mark-Up Percentage

The amount added to the cost price of goods to cover overhead and profit, expressed as a percentage of the cost price.