The Pedometer Is Getting Kicked Up a Notch with the New

question 152

Multiple Choice

The pedometer is getting kicked up a notch with the new Fitbit device.The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep.It digitally records the distance a user walks or runs,right down to the number of steps,and calories burned.The device wirelessly sends data to its Web site,fitbit.com,giving users minute-by-minute details.Users can add consumption information at the Web site,allowing an accurate picture of calorie consumption and expenditures.Unlike other devices,like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399,the Fitbit combines both functions.The first-time Fitbit setup isn't very easy for users,but once over that hurdle,it's relative easy to use.
-Refer to Fitbit.The idea for the Fitbit was generated from an employee retreat in which everyone was encouraged to think of unlimited product ideas for the fitness-minded consumer.Participants did not critique any of the ideas as the goal at that point was just to generate ideas.What idea-generating technique does this illustrate?

• A) Brainstorming
• B) Brain dumping
• C) Snowball sampling
• D) Laddering
• E) Entropy

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Definitions:

Queer Theorists

Scholars who study and challenge the ways in which society perceives and constructs sexual norms and identities.

Heteronormativity

The belief or assumption that heterosexual relationships are the normal or preferred sexual orientation, marginalizing or invalidating other forms of sexuality.

Transphobia

Discrimination directed toward transsexuals or transgendered individuals.

Canada

A country in North America known for its vast landscapes, multicultural population, and as a member of the Commonwealth.