Examlex
Buying a car through eBay may result in a low price,but how do you know you will be getting a good car? One nice feature provided by eBay is the "feedback rating" that provides ratings and comments from people who have made purchases from that seller before.Which service quality component does the feedback rating address?
Contrast Effect
A cognitive bias where the value or quality of an object is perceived differently when compared alongside other objects, significantly altering perception and judgement.
Balance Theory
A psychological theory suggesting that individuals strive for consistency and balance in their relationships and beliefs for psychological comfort.
Unit Relation
The way in which different components or elements are connected and interact within a system or structure.
Endorsement
The act of publicly recommending or supporting a product, service, or idea, often by a celebrity or recognized authority.
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