At the My M&M's Web Site,customers Can Design Their Own

question 124

Multiple Choice

At the My M&M's Web site,customers can design their own versions of the famous candy.Customers choose from 25 M&M'S colors;write a message,add clip-art,or even a face to each M&M,and select specific packaging.This is an example of:

• A) a cooperative service
• B) mass customization
• C) aggregated standardization
• D) a market development strategy
• E) mental stimulus processing

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Definitions:

Indirect Cost

Expenses not directly tied to a specific product or service but necessary for the operation of a business, such as utilities and rent.

Current Assets

Current assets are all assets a company expects to convert into cash or use up within one fiscal year or operating cycle.

Manufacturer

A business entity or individual that makes finished products from raw materials through various processes, tools, and machinery, often on a large scale.

Blu-ray Disc Manufacturer

A company that produces Blu-ray discs, a digital optical disc storage format designed for high-definition video and data storage.