Canesta Company Has Developed a Virtual Keyboard Out of Light

question 134

Multiple Choice

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and PDAs.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.What level of distribution intensity should the company use?

• A) Exclusive
• B) Controlled
• C) Extensive
• D) Reciprocal
• E) Selective

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Definitions:

Square Feet

A unit of area measurement used primarily in the United States, equal to a square that is one foot on each side. It is commonly used to measure real estate.

Omnichannel Retailers

are businesses that use a multichannel approach to sales, aiming to provide customers with a seamless shopping experience whether they are shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.

Same Prices

A pricing strategy where a business charges the same amount for a product or service across different markets or regions.

Retailing Partner

A business entity or individual that collaborates with another company to sell goods to the end consumer, often contributing to a larger distribution or sales network.