John Diaz Immigrated to Tallahassee from Cuba in the 1980s

question 42

Multiple Choice

John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper-middle-class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.
Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound.
-Refer to Diaz.Customers of Diaz's coffee shop can purchase coffee,coffee makers,mugs,chocolate,music CDs,and all sorts of unique gift items.Diaz is practicing:

• A) m-commerce
• B) interactive merchandising
• C) lifestyle merchandising
• D) scrambled merchandising
• E) pop-up shopping

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Definitions:

Evidence-based

Practices or decisions that are grounded on the most current and rigorous scientific research.

Face Validity

The extent to which a test or assessment appears effective in terms of its stated aims to those taking or observing it.

Frequency, Intensity, Duration

Metrics used to describe and assess the characteristics of an event or activity, particularly in contexts like exercise, therapy, and research.

Creaming

The practice of selectively choosing the best or most profitable customers or clients, often leading to discrimination against those perceived as less desirable.