Because Marketers Do Not Control Consumers' Comments on Social Media

question 120

Multiple Choice

Because marketers do not control consumers' comments on social media sites such as Twitter and Facebook:

• A) there is a chance that comments and postings will be negative.
• B) any comments consumers leave are virtually useless to marketers.
• C) filtered feedback channel has been created.
• D) most consumers do not trust the comments they read there.
• E) any feedback marketers receive there will be impersonal.

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Definitions:

Cognitive Development

The process of growth and change in intellectual capacities, involving perception, memory, judgment, and reasoning, across the lifespan.

Sensorimotor

A stage in early childhood development where learning occurs through sensory experiences and manipulating objects.

Piaget's Theory

A developmental theory by Jean Piaget that outlines how children's abilities to think and reason develop through four stages from infancy to adolescence.

Cognitive Development

The process of growth and change in intellectual/mental abilities such as thinking, reasoning, and understanding over the lifespan.