A _____ Is Defined as the Unique Set of Features

question 71

Multiple Choice

A _____ is defined as the unique set of features of a company and its products that are perceived by the target market as significant and superior to the competition.

• A) comparative differentiation
• B) competitive advantage
• C) marketing mix
• D) special benefit
• E) promotional plan

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Definitions:

Verbal Signposts

Oral cues used in communication to signal the structure of a speech or presentation, guiding the listener through the content.

Previews

Short demonstrations or descriptions provided before the main content, product, or event, intended to give a glimpse of what to expect.

Summaries

Concise presentations of the main points or ideas of a larger document or conversation.

Transitions

The process or period of changing from one state or condition to another in writing, speech, or through physical movements.