For Its New Jeep Compass,DaimlerChrysler Launched a Campaign Targeting Young,hip

question 10

Multiple Choice

For its new Jeep Compass,DaimlerChrysler launched a campaign targeting young,hip consumers.To reach its target,Jeep's advertising agency used music,talking bobbleheads,and other nontraditional marketing tactics to capture consumers' interest.The agency devised a host of bobblehead characters that represented the wide variety of potential Compass buyers.DaimlerChrysler was the _____ of the message in this communication process.

• A) sender
• B) decoder
• C) channeler
• D) receiver
• E) communicator

---

Definitions:

Entrepreneurs

Individuals who initiate, manage, and take on the risks of a business or enterprise.

People in General

refers to the overarching category of individuals or groups without specifying demographics, characteristics, or specifics.

Product Satisfaction

The degree to which a product meets or exceeds the expectations and needs of its users or consumers.

Expected Product

The set of attributes or benefits that consumers anticipate receiving from a product or service.