For Communication to Be Effective

question 41

Multiple Choice

For communication to be effective:

• A) marketing managers should use both interpersonal and mass communications
• B) all steps of the communications process model must take place
• C) marketing managers must ensure a proper match between the message to be conveyed and the target market's attitudes and ideas
• D) advertising messages must be general enough to cover all ages,social classes,and education levels
• E) marketers should use televised instead of print communication

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Definitions:

Critical Thinking

The process of methodically analyzing and judging an issue to conclude.

Round Numbers

Round numbers are numerals that are typically whole and end in one or more zeroes, making them easier to understand, remember, and use in calculations or comparisons.

Depression

A behavioral disorder characterized by a consistent depression or disinterest in activities, which extensively hampers one’s daily lifestyle.

Descriptive Statistics

Statistics that summarize or describe the characteristics of a collection of data, including measures such as mean, median, mode, and standard deviation.