In 2006,Atlanta Once Again Hosted the Peachtree Road Race,a Running

question 5

Multiple Choice

In 2006,Atlanta once again hosted the Peachtree Road Race,a running event that attracts many world-caliber racers.This year,race officials also sanctioned a race conducted in Iraq so that soldiers from Georgia would not have to miss the annual event.The winners of the Mideast race as well as scenes of the actual race were televised.In terms of a promotional mix,this Iraqi Peachtree Race was as example of:

• A) advertising and personal selling efforts.
• B) strategic product promotions and resulting sales.
• C) a target marketing strategy.
• D) sales promotion efforts.
• E) a public relations strategy and resulting publicity.

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Definitions:

Petty Cash Fund

A small amount of cash kept on hand within a business for minor, day-to-day expenses.

Cash Equivalents

Short-term, highly liquid investments that are readily convertible to known amounts of cash and are subject to an insignificant risk of changes in value.

Highly Liquid Investments

Investments that can be quickly converted into cash without a significant loss in value.

Specific Amount

A precise quantity or financial figure identified within a transaction or financial statement, not generalized or estimated.