Unlike Other Sales Promotion Activities,the Objective of a Loyalty Marketing

question 183

Multiple Choice

Unlike other sales promotion activities,the objective of a loyalty marketing program is to:

• A) encourage brand switching
• B) appeal to bargain hunters who consistently buy the lowest priced brand
• C) take away customers from the competition
• D) build long-term,mutually beneficial relationships between a company and its key customers
• E) modify customers' attitudes toward a product

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Definitions:

Apraxic

Relating to or suffering from apraxia, a motor disorder caused by damage to the brain, in which there is difficulty with the motor planning to perform tasks or movements when asked, despite the physical ability to do so.

Aphasic

A condition characterized by the loss of the ability to understand or express speech, caused by brain damage.

Mental Rotation

Mental rotation is the cognitive ability to rotate mental representations of two-dimensional and three-dimensional objects in the mind's eye.

Spatial Relations

The ability to recognize and organize objects in space, including their shapes, sizes, distances, and positions relative to one another.