Every Year,the Discovery Channel Has What It Calls Shark Week,a

question 18

Multiple Choice

Every year,the Discovery Channel has what it calls Shark Week,a weeklong marathon of programs on sharks.In New York,Discovery Channel street teams disguised as Surfers,Bight University faculty,and Bight University "chewleaders" will attack city streets in July visiting morning television shows,landmarks,and high-traffic areas to promote the series.An article in the New York Times on Shark Week and the Discovery Channel's street teams would be an example of:

• A) a sales promotion.
• B) publicity.
• C) advertising.
• D) implicit communications.
• E) a personal sales presentations.

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Definitions:

Contrary

Opposite in nature, direction, or meaning.

Ethical Hedonists

Individuals who believe that the moral value of actions is determined by the amount of pleasure or happiness they produce.

Pleasure

A feeling of happiness, enjoyment, or satisfaction derived from an experience or event.

Good Life

A concept centered on achieving personal fulfillment, happiness, and well-being, often through ethical living, relationships, and meaningful activities.