Which of the Following Statements About the Characteristics of the Elements

question 21

Multiple Choice

Which of the following statements about the characteristics of the elements in the promotional mix is true?

• A) Control over message content is greatest when public relations is used.
• B) A large audience is best reached with personal selling.
• C) The fastest feedback occurs with personal selling.
• D) The mode of communication for sales promotion is usually direct and personal.
• E) The message flow with advertising is two-way.

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Definitions:

Infrastructure

The fundamental facilities and systems serving a country, city, or area, including the services and facilities necessary for its economy to function.

Enabler

An element or factor that makes it possible to achieve a certain result or implement a specific process, often used in technological and business contexts.

Application Developer

A professional who creates, tests, and programs applications for computers, mobile devices, or web platforms.

Geographical Information

Data related to physical locations and features on the Earth's surface, used in mapping and spatial analysis.