Which of the Following Statements About the AIDA Model Is

question 54

Multiple Choice

Which of the following statements about the AIDA model is true?

• A) The AIDA model explains why public relations is the most important element in the promotional mix.
• B) Advertising is most effective at the purchase stage of the AIDA model.
• C) Certain promotional tools are more effective at certain stages of the AIDA model.
• D) Sales promotion is not helpful during the attention stage of the AIDA model.
• E) The promotional mix should not be influenced by the AIDA model.

Understand the concept and importance of supply partnerships between buyers and suppliers.

Identify and explain the principles of sustainable procurement.

Recognize practices and policies that may affect fair and free market operations.

Understand the purchasing function and stages in organizations.

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Definitions:

Operant Conditioning

An approach to teaching that relies on using incentives and penalties for actions, focusing on how outcomes affect actions.

Classical Conditioning

Learning by the method of associating an environmental stimulus with one that happens naturally.

Shaping

A method of teaching new behaviors through the use of reinforcement of successive approximations toward a desired behavior.

Worker Productivity

The amount of work or output produced by an employee within a certain period of time.