The Various Survivor Shows Have Been Promoted Through Personal Appearances

question 107

Multiple Choice

The various Survivor shows have been promoted through personal appearances by show participants,Web sites,and merchandise with the Survivor logo as well as print and broadcast advertising.To make sure that all of the promotional messages are coordinated,CBS (the network on which the show is broadcast) should use the:

• A) integrated marketing communications approach.
• B) integrated communications management approach.
• C) AIDA concept.
• D) interpersonal and mass communications approach.
• E) coordinated market management approach.

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Definitions:

Workplace Harassment

Inappropriate conduct or behavior in a work environment that creates an intimidating, hostile, or offensive workplace.

Persuade Audience

The act of convincing listeners or viewers to view a situation from a specific perspective or to adopt a particular action.

Deductive Reasoning

Reasoning from a general statement or principle to reach a specific conclusion.

Task Analysis

involves breaking down a task into its component steps or actions to better understand, evaluate, and improve the efficiency or effectiveness of performing that task.