What Is the Most Effective Promotional Mix to Use with Products

question 134

Multiple Choice

What is the most effective promotional mix to use with products that are convenience goods and purchased routinely?

• A) Personal selling and advertising
• B) Public relations and personal selling
• C) Personal selling and sales promotion
• D) Advertising and public relations
• E) Sales promotion and advertising

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Definitions:

SUTA Payable

A liability account that records amounts owed for the state unemployment tax.

Social Security Administration

A U.S. government agency that administers social programs covering disability, retirement, and survivors' benefits, among others.

W-2

A W-2 form is a tax document issued by employers in the United States to employees, indicating the amount of wages paid and taxes withheld during the year.

W-3

A tax form used in the United States to summarize the total wages paid and taxes withheld for employees to the Social Security Administration.