Slatescape Sells Crushed Slate to Be Used as a Decorative,permanent

question 88

Multiple Choice

Slatescape sells crushed slate to be used as a decorative,permanent mulch to keep weeds out of flower beds.Initially,Slatescape was marketed heavily to home owners,but after years of radio and television advertising,Slatescape has decided to put a majority of its promotion budget into personal selling and sales promotion to lawn and garden supply stores and large discount stores such as Walmart.This new strategy is a _____ strategy.

• A) kinetic
• B) push
• C) pull
• D) foot-in-the-door
• E) reinforcement

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Definitions:

Comparative Negligence

A legal doctrine that reduces the amount of damages that a plaintiff can recover in a negligence-based claim, based upon the degree to which the plaintiff's own negligence contributed to the cause of their injuries.

Impostor Rule

A legal principle that specifies when a party may be held liable for fraud or deceit if they knowingly allow another to impersonate them for gain.

Indorsement

The act of signing one's name on the back of a check or other negotiable instrument for the purpose of transferring ownership or providing authorization.

Holder

An individual or entity that possesses a legal or financial instrument, such as a check or bond.