Examlex
The ultimate objective of any promotion is a purchase or some other activity.One model for reaching promotional objectives is called the AIDA concept.This model proposes that consumers are moved through four stages by the promotional mix.Suppose you are the promotional manager for the new B-Gone squirrel-proof bird feeders.(Before the B-Gone,there were no feeders on the market that were really squirrel-proof. )This bird feeder is guaranteed to prevent squirrels from reaching and eating its contents.Describe the promotional activities you would recommend in each stage of AIDA model for the B-Gone feeder.Assume that personal selling will NOT be used.
Rollo May
An American existential psychologist known for his works on existential psychology and the human dilemma of anxiety, love, and death.
Defense Mechanisms
Unconscious psychological strategies used to protect oneself from anxiety or distress.
Ultimate Concerns
Fundamental existential questions or deep worries that relate to the meaning of life, death, freedom, and isolation.
Awareness
The state or ability to perceive, feel, or be conscious of events, objects, thoughts, emotions, or sensory patterns.
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