Each Year,Atlanta Hosts the Peachtree Road Race,a Running Event That

question 89

Multiple Choice

Each year,Atlanta hosts the Peachtree Road Race,a running event that attracts many world-caliber racers.This year,race officials also sanctioned a race conducted in Iraq so that soldiers from Georgia would not have to miss the annual event.The winners of the Mideast race as well as scenes of the actual race were televised.In terms of a promotional mix,this Iraqi Peachtree Race was as example of:

• A)advertising and personal selling efforts.
• B)strategic product promotions and resulting sales.
• C)a target marketing strategy.
• D)sales promotion efforts.
• E)a public relations strategy.

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Definitions:

Goal Development

The process of identifying, setting, and planning how to achieve objectives.

Strategic Management

The process of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives.

Strategy Formulation

The process of developing a plan to achieve organizational goals that involve defining the company’s mission, setting objectives, assessing both internal and external environments, and determining strategic choices.

Strategy Implementation

The process of putting strategies into action.