Tools for the Public Relations Manager Include All of the Following

question 35

Multiple Choice

Tools for the public relations manager include all of the following EXCEPT:

• A) press relations.
• B) product publicity.
• C) lobbying.
• D) sales promotions.
• E) corporate communication.

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Definitions:

Confirmation Bias

The inclination to seek out, comprehend, prioritize, and recall facts in a manner that corroborates one's established beliefs or conjectures.

Framing Effect

A cognitive bias where people decide on options based on whether the choices are presented with positive or negative connotations.

Confirmation Bias

A cognitive bias that influences individuals to favor information or interpretations that confirm their preexisting beliefs or hypotheses.

Preconceptions

Preformed opinions or beliefs, often without basis in fact or experience, that influence one's perception.