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Toys "R" Us Retailers Are Using Social Media in Unprecedented Levels.In 2011,more Than

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Toys "R" Us
Retailers are using social media in unprecedented levels.In 2011,more than 90% of all U.S.retailers were using social media.That's a monumental increase given the fact that only 4% used it in 2007.About 70% are on Facebook and MySpace,and more than half use Twitter.Toys "R" Us was one of those retailers.The retailer has enlisted basketball superstar,Shaquille O'Neal,in a "Join Shaq Give Back" promotion in which $1 is donated to a charity for every new Facebook fan.Shaq tweets about his "Shaq-a-Claus" challenge to his 4.3 million followers.The Facebook site also focuses on parents with the song "I don't want to grow up."
-Refer to Toys "R" Us.The Facebook promotion was trying to get consumers to visit the Toys "R" Us Web site and stores to purchase holiday gifts.This describes the _____ of the campaign.

Definitions:

Confucius

An ancient Chinese philosopher and educator whose teachings and philosophy emphasize personal and governmental morality, correctness of social relationships, justice, and sincerity.

Four Virtues

Traditionally, the four central virtues identified in philosophical and moral thought: prudence, justice, fortitude, and temperance.

Collectivistic Societies

Societies that prioritize the group over the individual, emphasizing community, cooperation, and shared values.

Post-Structuralist Theory

A philosophical approach that critiques and seeks to go beyond the structuralist focus on language, emphasizing the unstable nature of meaning and the importance of power relations in society.