Why Do Many Brands with a Large Market Share Spend

question 184

Multiple Choice

Why do many brands with a large market share spend proportionally less on advertising compared to brands with small market share?

• A) Beyond a certain volume of promotion,diminishing returns set in.
• B) Certain industries have a practice of spending a low amount of dollars,relative to sales,on advertising.
• C) There is no minimum level of exposure for advertising to have an effect on sales.
• D) Advertising will not stimulate economic growth for the industry.
• E) The firms with large market share do not have to advertise anymore.

Understand Kohlberg's construct of moral judgment and its stages.

Recognize the significance of ethical standards and integrity for long-term business success.

Learn the importance of perspective-taking and considering multiple ethical approaches in decision-making.

Comprehend the potential consequences and limitations of various ethical approaches.

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Child Development

The biological, psychological, and emotional changes that occur in human beings between birth and the end of adolescence, as the individual progresses from dependency to increasing autonomy.