Instead of Sending Artfully Arranged Flower Bouquets,an Entrepreneur Has Developed

question 93

Multiple Choice

Instead of sending artfully arranged flower bouquets,an entrepreneur has developed fresh fruit bouquets and is marketing them under the name Edible Arrangements.The premium fruit is cut to mimic flowers,arranged in a basket,and carefully delivered to the recipient's home.One of the problems is convincing people that it is not a novelty product,but an attractive way to show how you feel about someone.Edible Arrangements will be using _____ advertising to promote its fruit bouquets.

• A) pioneering
• B) innovative
• C) introductory
• D) start-up
• E) focused

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Definitions:

Sales Returns

Transactions involving the return of sold goods by customers to the seller for a refund or credit, often due to defects or dissatisfaction.

Cash Discount

A reduction in the invoice price granted by the seller to the buyer for paying within a prescribed time period.

Transportation Costs

Expenses incurred in moving goods from one location to another, such as freight and shipping fees.

Merchandise

Goods or products that are bought, sold, or traded in the retail environment.