A Series of Related Advertisements Focusing on a Common Theme,slogan,and

question 8

Multiple Choice

A series of related advertisements focusing on a common theme,slogan,and set of advertising appeals is referred to as a(n) :

• A) advertising campaign
• B) message strategy
• C) continuity program
• D) flight
• E) creative program

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Definitions:

Maslow's Theory

A hierarchy of human needs that posits individuals are motivated by the desire to satisfy specific tiers of need, from basic physiological ones up to self-actualization.

Behaviour

The way in which an individual acts or conducts themselves, especially towards others, often analyzed in psychology and consumer studies.

Biogenic Needs

Fundamental human needs, such as food, water, and shelter, that are innate and necessary for survival.

Drive Theories

Theories in psychology that explain motivation as being driven by the need to fulfill basic biological needs.