The Use of Trade Shows

question 27

Multiple Choice

The use of trade shows:

• A) is not an important aspect of sales promotion
• B) can help companies identify new prospects
• C) does not help introduce new products
• D) does not enhance corporate morale
• E) is a disadvantage in that it is usually impossible to display the product itself

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Definitions:

Placebo

A substance with no therapeutic effect, often used as a control in testing new drugs.

Participants' Expectations

The beliefs or assumptions held by individuals participating in a study or activity about what will happen, which can influence their behavior and the outcomes.

Experiments

A method of scientific investigation involving the manipulation of variables to test a hypothesis and observe the effects, often used to establish cause-and-effect relationships.

Representative

Someone or something that serves as a typical example of a group, class, or quality.