IBM Runs Television Ads That Show How Their Information Technology

question 119

Multiple Choice

IBM runs television ads that show how their information technology services can help a small Internet start-up prepare for and solve any problems that may arise in its daily operations.This is an example of a:

• A) unique selling proposition.
• B) advertising objective.
• C) media profile.
• D) basis for comparative advertising.
• E) basis for product identification.

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Definitions:

Elasticity

Elasticity measures the responsiveness of the quantity demanded or supplied of a good or service to a change in its price or other factors like income.

Resource Demand

The demand for resources (labor, capital, land) that are used to produce goods and services.

Pure Competition

A market structure in which a very large number of firms sells a standardized product, into which entry is very easy, in which the individual seller has no control over the product price, and in which there is no nonprice competition; a market characterized by a very large number of buyers and sellers.

Equivalents

Items or entities that are fundamentally equal in value or function in the context of a specific comparison.