Marketers Can Precisely Target Their Customers According to Demographics,geographics,and Psychographics

question 21

Multiple Choice

Marketers can precisely target their customers according to demographics,geographics,and psychographics with:

• A) direct mail
• B) vending machines
• C) franchise stores
• D) specialty retail outlets
• E) electronic selling

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Definitions:

MRP

MRP, or Marginal Revenue Product, quantifies the added value generated by employing an additional unit of input in the production process.

Haircut

A reduction applied to the value of an asset for purposes of calculating capital requirements, margining, or risk assessment.

Marginal Revenue Product

The extra income produced by employing an additional unit of a production resource.

Cost Minimization

A strategy that companies employ to reduce their expenses and improve profitability without compromising the quality of their products or services.