_____ Is the Cost of Reaching One Member of the Target

question 88

Multiple Choice

_____ is the cost of reaching one member of the target market.

• A) Cost per contact
• B) Cost per thousand
• C) Gross rating
• D) GRP
• E) Effective reach

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Definitions:

World Road Safety Day

An international observance dedicated to raising awareness about road safety and promoting measures to prevent road traffic deaths and injuries.

Seat Belts

Safety devices consisting of adjustable straps intended to secure a passenger or driver in a vehicle to reduce injury during collisions.

End Presentation

The conclusion or final part of a presentation where a summary or closing remarks are given.

Vivid

Strikingly bright or intense as to create a strong image or impression; often used to describe language that evokes a clear picture or strong feelings.