In the 1960s,there Were Only Three Television Networks and Most

question 106

Multiple Choice

In the 1960s,there were only three television networks and most consumers only received these three channels plus a local channel.Now,consumers have more than 1,600 channels to choose from.This is an example of which problem facing media planners?

• A) Media fragmentation
• B) Flighted media
• C) Effective frequency
• D) Effective reach
• E) Media consolidation

---

Definitions:

Annual Demand

The total quantity of a product or service that is expected to be sold or required over the course of a year.

Unit Cost

Unit cost refers to the total expense incurred in producing, storing, and selling one unit of a product, including both fixed and variable costs.

EOQ Model

Economic Order Quantity Model, a formula used in inventory management to determine the optimal order size that minimizes the total cost of inventory.

Ordering Cost

The total expenses incurred in placing an inventory order, which can include costs for paperwork, communication, transportation, and handling.