With A(n)_____ Media Schedule,the Advertiser May Schedule the Ads Heavily

question 2

Multiple Choice

With a(n) _____ media schedule,the advertiser may schedule the ads heavily every other month to achieve a greater impact with an increased frequency and reach at those times.

• A) intermittent
• B) flighted
• C) periodic
• D) unremitting
• E) alternating

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Definitions:

Opinion Leader

An individual who influences others' attitudes or behaviors because of their authority, knowledge, position, or relationship.

Ad Creative

The visual, audio, or textual content that is crafted for advertisements to capture the interest of the target audience and communicate the brand message.

Production

The act of developing, making, or creating products and services.