Which of the Following Statements Is NOT True About Post-Campaign

question 149

Multiple Choice

Which of the following statements is NOT true about post-campaign evaluation?

• A) Marketers spend little time studying advertising effectiveness because there are so many variables that shape the effectiveness of an ad.
• B) Testing ad effectiveness can be done either before or after the campaign.
• C) Most advertising campaigns aim to create an image for the product instead of asking for action, so their real effect is unknown.
• D) Even if an ad campaign has been particularly successful, advertisers will typically conduct a post-campaign evaluation.
• E) Evaluating an advertising campaign can be the most demanding task facing advertisers.

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Definitions:

Opponent Process Theory

An explanatory framework in the fields of neurology and psychology that outlines how the recognition of colors is managed through the functioning of opposing neural networks.

Habituation

The process by which an organism decreases or stops its responses to a repetitive stimulus that neither rewards nor harms.

Risk Avoidance Theory

A concept in decision-making and psychology that describes the tendency to avoid situations or actions that could lead to negative outcomes.

Sensitization

Sensitization is the increased response to a stimulus following its repeated exposure, leading to an escalated response to subsequent exposures.