Amtrak Is Taking the Gloves Off in Advertisements and Belittling

question 79

Multiple Choice

Amtrak is taking the gloves off in advertisements and belittling its major competition,which is the airline shuttles.Amtrak's new name for its Metroliner is The Smart Shuttle.Gone are ads that were inner-directed and sold the Metroliner on its leisurely pace.In their place are ads showing rapid shots of the sleek train and business executives conducting no-nonsense meetings "eyeball-to-eyeball." The campaign,which includes television,radio,print,billboards,and posters in commuter railroad cars,targets business travelers,who,Amtrak says,incorrectly believe the train takes far longer than the airplane to travel between two cities.One television spot opens with a shot of airplanes stacked up in a tarmac traffic jam.Another shows a business traveler lumbering into the airport during a snowstorm.The announcer says,"Schedule a meeting.Take the shuttle.Then cross your fingers." The poor soul looks up at the departure board and sees a row of "Canceled" signs.The announcer continues,"Schedule a meeting.Take the Metroliner.Then cross your legs."
-Refer to Amtrak.Amtrak originated the new campaign.Amtrak represents the _____ in the communication process.

• A) promotional impetus
• B) decoder
• C) sender
• D) channeler
• E) receiver

Analyze the effects of retail and distributor safety inventory levels on the supply chain.

Understand the role and importance of safety inventory in the supply chain.

Grasp the trade-offs between holding inventory and service levels.

Describe the impact of demand variability on safety inventory.

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Definitions:

Expected Return

The anticipated profit or loss from an investment, taking into account the probability of varying outcomes.

Pure Time Value

The portion of an option's price that reflects the potential for value change based on the time remaining until its expiration.

Market Risk Premium

The bonus yield an investor projects to receive by placing their money in a risky market portfolio instead of in assets that carry no risk.

Market Rate

The prevailing interest rate available in the marketplace.