Toys "R" Us Retailers Are Using Social Media in Unprecedented Levels.In 2011,more Than

question 91

Multiple Choice

Toys "R" Us
Retailers are using social media in unprecedented levels.In 2011,more than 90% of all U.S.retailers were using social media.That's a monumental increase given the fact that only 4% used it in 2007.About 70% are on Facebook and MySpace,and more than half use Twitter.Toys "R" Us was one of those retailers.The retailer has enlisted basketball superstar,Shaquille O'Neal,in a "Join Shaq Give Back" promotion in which $1 is donated to a charity for every new Facebook fan.Shaq tweets about his "Shaq-a-Claus" challenge to his 4.3 million followers.The Facebook site also focuses on parents with the song "I don't want to grow up."
-Refer to Toys "R" Us.Which type of product advertising is this campaign built around?

• A)Competitive
• B)Comparative
• C)Pioneering
• D)Cooperative
• E)Rational

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Definitions:

Specific Needs

Particular requirements or desires that individuals or systems have for functioning and wellbeing.

Self-Actualizers

Self-actualizers are individuals who have realized their potential and have attained the highest level of psychological development according to Maslow's hierarchy of needs, focusing on personal growth and fulfillment.

Metaneeds

According to Maslow, higher-level psychological needs for realizing one's full potential and expressing one's uniqueness.

Full Development

The complete growth or realization of an individual's potential or capabilities.