Consumers Who Send in Ten UPC Symbols as Proof of Purchase

question 36

Multiple Choice

Consumers who send in ten UPC symbols as proof of purchase of Chips Ahoy! cookies will receive a children's classic DVD.The DVD is an example of a:

• A)loyalty incentive.
• B)trade sample.
• C)premium.
• D)trade product.
• E)product placement.

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Definitions:

Return on Investment

A financial ratio that calculates the profitability of an investment by dividing the net profit by the initial cost of the investment.

Controllable Margin

The portion of profit or income that a manager can directly influence by controlling costs or increasing sales.

Invested Capital

Funds invested in a company by the shareholders and lenders, used for the purchase of assets and operation of the company, aiming for business growth and profitability.

Expansion Alternatives

Various strategies or methods a company may consider to grow its business operations, such as opening new locations, product diversification, or acquisitions.