Dell's Back-To-School Program Allows Students Who Buy a New Laptop

question 86

Multiple Choice

Dell's back-to-school program allows students who buy a new laptop computer for college to get a free printer.The printer giveaway is a(n) :

• A) push strategy
• B) advocacy advertising
• C) comparative advertising
• D) cause marketing
• E) sales promotion

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Definitions:

Psychoanalysis

A technique of treating psychological disorders and gaining insight into the subconscious mind, developed by Freud, that involves free association, dream interpretation, and analysis of resistance and transference.

Free Association

A psychoanalytic technique where patients are encouraged to verbalize thoughts as they come, without censorship, to uncover unconscious desires or issues.

Verbalize

To verbalize means to express thoughts or feelings in words, making abstract concepts communicable and understandable.

Frightening

Causing fear or alarm; having the ability to induce fear or a sense of dread.