Two Effective Pricing Tactics,which Can Be Used During a Recession,to

question 45

Multiple Choice

Two effective pricing tactics,which can be used during a recession,to hold or build market share are:

• A) flexible pricing and price shading
• B) price shading and price lining
• C) unbundling and price shading
• D) value-based pricing and bundling
• E) price lining and escalator pricing

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Definitions:

Broca's Area

A region in the frontal lobe of the dominant hemisphere of the human brain associated with language processing, speech production, and comprehension.

Fluent Speech

Speech that is smooth, effortless, and free from frequent pauses or hesitations.

Inhibitory Neurotransmitter

A type of neurotransmitter that decreases the likelihood of the neuron it acts upon to fire an action potential, thereby dampening neuronal activity.

GABA

A neurotransmitter in the brain responsible for reducing neuronal excitability throughout the nervous system.