Lopez Is the Largest Hispanic-Owned Meat Processor in the United

question 62

Multiple Choice

Lopez is the largest Hispanic-owned meat processor in the United States.To assist retailers in marketing its products,Lopez provides point-of-sale materials and offers special introductory discounts to retailers.Lopez uses:

• A) functional marketing
• B) relationship selling
• C) consumer promotions
• D) startup marketing
• E) trade promotions

---

Definitions:

Extinction

In behavioral psychology, the process by which a conditioned response decreases in frequency and eventually disappears when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response which is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

CS

Short for Conditioned Stimulus, it is a previously neutral stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.

UCS

An abbreviation for Unconditioned Stimulus, a stimulus that naturally and automatically triggers a response without any need for prior learning.