Leader Pricing Is Used To

question 117

Multiple Choice

Leader pricing is used to:

• A) attract customers to a store so they can be persuaded to buy a more expensive product instead
• B) bundle products together for sale
• C) attract customers to the store so they will buy other products in addition to the leader product
• D) price products at odd-numbered amounts to stimulate demand
• E) maintain a status quo pricing strategy

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Definitions:

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Preconceived opinion or bias against an individual or group without just grounds or before obtaining adequate knowledge.

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Investments made by a company or individual in one country in business interests in another country, in the form of either establishing business operations or acquiring business assets.

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