Geographically Dispersed Sellers Often Result in Significant Freight Costs

question 137

Essay

Geographically dispersed sellers often result in significant freight costs.Name and describe the five types of geographic pricing tactics that can be selected by a marketing manager to moderate the impact of freight costs on its more dispersed customers.For each tactic defined,specify the circumstances that would prompt the selection of that geographic pricing tactic.

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Definitions:

Mononucleosis

An infectious disease often caused by the Epstein-Barr virus, characterized by fever, sore throat, and swollen lymph glands.

Infected Person

An individual who has been invaded by pathogenic organisms such as bacteria, viruses, or fungi, leading to disease or illness.

Fungus

A kingdom of eukaryotic organisms that includes yeasts, molds, and mushrooms, which are distinct from plants, animals, and bacteria.

Helminth

Parasitic worms, including flukes, tapeworms, and roundworms, that can cause disease in humans.